InQognito Insights is a full-service market research organization that helps its clients understand the behaviour of consumers so that its clients can appropriately position and market their products and services. InQognito does this through a series of complementary strategies:
- Uncovering Deep Insights and Behaviors: Through ethnography, consumer sensing, online or mobile quals, and ideation workshops.
- Making Insights Accountable: By developing brand equity and performance, consumer satisfaction and loyalty, and retail experience design.
- Tapping The Subconscious: Through product testing, ad effectiveness measurement, Usability testing, User Experience testing, and content feedback.
- Continuous Improvement: Through SOP audits, GTM advisory, B2B research and concept consulting.
Given its fast growth, InQognito has now expanded in Singapore to offer the following range of services to clients across the globe:
- IDEATION & TESTING: From Storyboard to final TVCs, Ideas to New Product Briefs, Conceptual Insighting, Development and Testing.
- BRAND & CONSUMERS: Establishing context in order to understand the consumers and their perception of the brand.
- RETAIL & SHOPPERS: Cognitive mapping of the actual shopping experience, pre-disposition to post-sale experience.
- MARKET ENTRY & FEASIBILITY: INQLITE, our unique offering for Startups and small enterprises to leverage Insights across different stages from Ideation to Expansion.
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We engaged CorporateServices.com to set up our Singapore company and I must acknowledge that your team has done a superb job. The attention to detail and the quick replies to our questions made a huge difference; and I was not dealing with some automated bots, but with real experts who understood the nuances of our questions. To top it all, your software platform is excellent, especially the documentation which is the most scary part in general (speaking of my experience in India). It turned out to be fairly easy, and quick. All documentation was done online — it is clear that this platform has been developed by an expert software team. Thank you for all of your help to ease our entry into the Singapore business market!